Advertising Management : With integrated Brand Promotion

By:

O' Guinn, Thomas

Contributor(s):

Allen, Chris T

Material type: Text

TextPublication details: Cengage Learning 2009 New DelhiDescription: 648pISBN:

9788131509128

Subject(s):

Advertising and public relations

DDC classification:

659.19 OGU-A

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Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Reference Book	Amity Central Library ASCO	Reference	659.19 OGU-A (Browse shelf(Opens below))	Link to resource	Not For Loan		15547

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1. The Process : Advertising and Integrated Brand Promotion in Business and Society
2. Planning : Analyzing Advertising and Integrated Brand promotion Environments
3. Preparing the Message
4. Placing the Message in Conventional and New Media
5. Integrated Brand Promotion

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