Advertising Management : With integrated Brand Promotion (Record no. 2854)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00786nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200129103849.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2009 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131509128 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.19 OGU-A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O' Guinn, Thomas |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising Management : With integrated Brand Promotion |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Cengage Learning |
| Date of publication, distribution, etc | 2009 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 648p. |
| 500 ## - GENERAL NOTE | |
| General note | 1. The Process : Advertising and Integrated Brand Promotion in Business and Society<br/>2. Planning : Analyzing Advertising and Integrated Brand promotion Environments<br/>3. Preparing the Message<br/>4. Placing the Message in Conventional and New Media<br/>5. Integrated Brand Promotion<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising and public relations |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Allen, Chris T |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | ASCO | 20/09/2012 | 425.00 | 659.19 OGU-A | 15547 | 23/08/2014 | https://epgp.inflibnet.ac.in/Home/Download | 20/09/2012 | Reference Book |