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Advertising Management : With integrated Brand Promotion

O' Guinn, Thomas

Advertising Management : With integrated Brand Promotion - New Delhi Cengage Learning 2009 - 648p.

1. The Process : Advertising and Integrated Brand Promotion in Business and Society
2. Planning : Analyzing Advertising and Integrated Brand promotion Environments
3. Preparing the Message
4. Placing the Message in Conventional and New Media
5. Integrated Brand Promotion

ISBN: 9788131509128

Subjects--Topical Terms:
Advertising and public relations

Dewey Class. No.: 659.19 OGU-A

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