The advertising handbook for small business : make a big impact with a small budget

By:

Dennison, Dell

Material type: Text

TextPublication details: Jaico Pub. 1999 New DelhiDescription: 310pISBN:

9788172247409

Subject(s):

1. Creating an Identity : The most Important thing You Will Ever do in Advertising 2. Positioning for Success 3. Getting Started with Your ad Plans 4. Advertising without an Agency 5. Working with an ad Agency 6. Effective Copywriting 7. Creating Design that Sels 8. A Word About Your Logo and Corporate Identity 9. How to Use Newspaper 10. How to use Radio

DDC classification:

659.1 DEN-A

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Reference Book	Amity Central Library ABS	Reference	659.1 DEN-A (Browse shelf(Opens below))	Link to resource	Not for loan		1348ABS
Reference Book	Amity Central Library ABS	Reference	659.1 DEN-A (Browse shelf(Opens below))	Link to resource	Not For Loan		1349ABS

1. Creating an Identity : The most Important thing You Will Ever do in Advertising
2. Positioning for Success
3. Getting Started with Your ad Plans
4. Advertising without an Agency
5. Working with an ad Agency
6. Effective Copywriting
7. Creating Design that Sels
8. A Word About Your Logo and Corporate Identity
9. How to Use Newspaper
10. How to use Radio

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