The advertising handbook for small business : make a big impact with a small budget (Record no. 1717)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01187nam a2200181Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201027164654.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s1999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788172247409 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 DEN-A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dennison, Dell |
| 245 #4 - TITLE STATEMENT | |
| Title | The advertising handbook for small business : make a big impact with a small budget |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Jaico Pub. |
| Date of publication, distribution, etc | 1999 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 310p. |
| 500 ## - GENERAL NOTE | |
| General note | 1. Creating an Identity : The most Important thing You Will Ever do in Advertising<br/>2. Positioning for Success<br/>3. Getting Started with Your ad Plans<br/>4. Advertising without an Agency<br/>5. Working with an ad Agency<br/>6. Effective Copywriting<br/>7. Creating Design that Sels<br/>8. A Word About Your Logo and Corporate Identity<br/>9. How to Use Newspaper<br/>10. How to use Radio |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | 1. Creating an Identity : The most Important thing You Will Ever do in Advertising 2. Positioning for Success 3. Getting Started with Your ad Plans 4. Advertising without an Agency 5. Working with an ad Agency 6. Effective Copywriting 7. Creating Design that Sels 8. A Word About Your Logo and Corporate Identity 9. How to Use Newspaper 10. How to use Radio |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference | Amity Central Library | Amity Central Library | ABS | 06/06/2011 | 130.00 | 1 | 659.1 DEN-A | 1348ABS | 13/03/2018 | 08/05/2017 | https://epgp.inflibnet.ac.in/Home/Download | 06/06/2011 | Reference Book | ||||
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | ABS | 06/06/2011 | 130.00 | 659.1 DEN-A | 1349ABS | 23/08/2014 | https://epgp.inflibnet.ac.in/Home/Download | 06/06/2011 | Reference Book |