The advertising handbook for small business : make a big impact with a small budget
Dennison, Dell
The advertising handbook for small business : make a big impact with a small budget - New Delhi Jaico Pub. 1999 - 310p.
1. Creating an Identity : The most Important thing You Will Ever do in Advertising
2. Positioning for Success
3. Getting Started with Your ad Plans
4. Advertising without an Agency
5. Working with an ad Agency
6. Effective Copywriting
7. Creating Design that Sels
8. A Word About Your Logo and Corporate Identity
9. How to Use Newspaper
10. How to use Radio
9788172247409
1. Creating an Identity : The most Important thing You Will Ever do in Advertising 2. Positioning for Success 3. Getting Started with Your ad Plans 4. Advertising without an Agency 5. Working with an ad Agency 6. Effective Copywriting 7. Creating Design that Sels 8. A Word About Your Logo and Corporate Identity 9. How to Use Newspaper 10. How to use Radio
659.1 DEN-A
The advertising handbook for small business : make a big impact with a small budget - New Delhi Jaico Pub. 1999 - 310p.
1. Creating an Identity : The most Important thing You Will Ever do in Advertising
2. Positioning for Success
3. Getting Started with Your ad Plans
4. Advertising without an Agency
5. Working with an ad Agency
6. Effective Copywriting
7. Creating Design that Sels
8. A Word About Your Logo and Corporate Identity
9. How to Use Newspaper
10. How to use Radio
9788172247409
1. Creating an Identity : The most Important thing You Will Ever do in Advertising 2. Positioning for Success 3. Getting Started with Your ad Plans 4. Advertising without an Agency 5. Working with an ad Agency 6. Effective Copywriting 7. Creating Design that Sels 8. A Word About Your Logo and Corporate Identity 9. How to Use Newspaper 10. How to use Radio
659.1 DEN-A