Public Relations: Strategies and Tactics

By:

Wilcox, Dennis

Contributor(s):

Dennis L

Material type: Text

TextPublication details: Pearson 2009 New DelhiEdition: 9thISBN:

9788131727430

Subject(s):

Strategy,Tactics, Corporations, Politics and Government

DDC classification:

659.2 WIL-P

Online resources:

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Item type	Current library	Collection	Call number	URL	Status	Barcode
Books	Amity Central Library ABS	Text Book	659.2 WIL-P (Browse shelf(Opens below))	Link to resource	Available	13482
Books	Amity Central Library ABS	Text Book	659.2 WIL-P (Browse shelf(Opens below))	Link to resource	Available	13483
Books	Amity Central Library ABS	Text Book	659.2 WIL-P (Browse shelf(Opens below))	Link to resource	Available	13484
Books	Amity Central Library ABS	Text Book	659.2 WIL-P (Browse shelf(Opens below))	Link to resource	Available	13485
Books	Amity Central Library ABS	Text Book	659.2 WIL-P (Browse shelf(Opens below))	Link to resource	Available	13486

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Previous	659.1 MOH-A Advertising Management	659.1 SON-A Advertising and Sales Management	659.2 WIL-P Public Relations: Strategies and Tactics	659.2 WIL-P Public Relations: Strategies and Tactics	659.2 WIL-P Public Relations: Strategies and Tactics	659.2 WIL-P Public Relations: Strategies and Tactics	659.2 WIL-P Public Relations: Strategies and Tactics	Next

Part I: Role
What Is Public Relations?
The Evolution of Public Relations
Ethics and Professionalism
Public Relations Departments and Firms
Part II: Process
Research
Program Planning
Communication
Evaluation
Part III: Strategy
Public Opinion and Persuasion
Conflict Management: Dealing with Issues, Risks, and Crises
Reaching a Multicultural and Diverse Audience
Public Relations and the Law
New Technologies in Public Relations
Part IV: Tactics
News Releases, Media Alerts, and Pitch Letters
Radio, Television, and the Web
Media Interviews, News Conferences, and Speeches
Part V: Application
Corporations
Politics and Government
Global Public Relations
Nonprofit Organizations
Education
Entertainment, Sports, and Travel

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