MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01459nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190926162121.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140801s2009 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788131727430 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 WIL-P |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wilcox, Dennis |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Public Relations: Strategies and Tactics |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Pearson |
| Date of publication, distribution, etc |
2009 |
| Place of publication, distribution, etc |
New Delhi |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Part I: Role<br/>What Is Public Relations?<br/>The Evolution of Public Relations<br/>Ethics and Professionalism<br/>Public Relations Departments and Firms<br/>Part II: Process<br/>Research<br/>Program Planning<br/>Communication<br/>Evaluation<br/>Part III: Strategy<br/>Public Opinion and Persuasion<br/>Conflict Management: Dealing with Issues, Risks, and Crises<br/>Reaching a Multicultural and Diverse Audience<br/>Public Relations and the Law<br/>New Technologies in Public Relations<br/>Part IV: Tactics<br/>News Releases, Media Alerts, and Pitch Letters<br/>Radio, Television, and the Web<br/>Media Interviews, News Conferences, and Speeches<br/>Part V: Application<br/>Corporations<br/>Politics and Government<br/>Global Public Relations<br/>Nonprofit Organizations<br/>Education<br/>Entertainment, Sports, and Travel |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategy,Tactics, Corporations, Politics and Government |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dennis L |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://books.google.co.in/books?id=e0vciviO1BoC&pg=PR27&dq=public+relations+by+wilcox&hl=en&sa=X&ved=0ahUKEwjT2uyJh-zkAhVf6XMBHS5GAJAQ6AEIVTAG#v=onepage&q=public%20relations%20by%20wilcox&f=false">https://books.google.co.in/books?id=e0vciviO1BoC&pg=PR27&dq=public+relations+by+wilcox&hl=en&sa=X&ved=0ahUKEwjT2uyJh-zkAhVf6XMBHS5GAJAQ6AEIVTAG#v=onepage&q=public%20relations%20by%20wilcox&f=false</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Koha issues (borrowed), all copies |
1 |
