Public Relations: Strategies and Tactics

Wilcox, Dennis

Public Relations: Strategies and Tactics - 9th - New Delhi Pearson 2009

Part I: Role
What Is Public Relations?
The Evolution of Public Relations
Ethics and Professionalism
Public Relations Departments and Firms
Part II: Process
Research
Program Planning
Communication
Evaluation
Part III: Strategy
Public Opinion and Persuasion
Conflict Management: Dealing with Issues, Risks, and Crises
Reaching a Multicultural and Diverse Audience
Public Relations and the Law
New Technologies in Public Relations
Part IV: Tactics
News Releases, Media Alerts, and Pitch Letters
Radio, Television, and the Web
Media Interviews, News Conferences, and Speeches
Part V: Application
Corporations
Politics and Government
Global Public Relations
Nonprofit Organizations
Education
Entertainment, Sports, and Travel

9788131727430


Strategy,Tactics, Corporations, Politics and Government

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