KLEPPNER`S ADVERTISING PROCEDURE
Material type:
TextPublication details: Pearson Pub. 2009 New DelhiEdition: 16thDescription: 782pISBN: - 9788131719558
- 659.1 LAN-A
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| 659.1 JET-A Advertising Management | 659.1 LAN-A KLEPPNER`S ADVERTISING PROCEDURE | 659.1 LAN-A KLEPPNER`S ADVERTISING PROCEDURE | 659.1 LAN-A KLEPPNER`S ADVERTISING PROCEDURE | 659.1 LAN-A KLEPPNER`S ADVERTISING PROCEDURE | 659.1 LAN-A KLEPPNER`S ADVERTISING PROCEDURE | 659.1 WEL-A ADVERTISING : PRINCIPLES AND PRACTICE |
1. The Place of Advertising
2. Planning the Advertising
3. Managing the Advertising
4. Media
5. Creating the Advertising
6. Other Environment of Advertising
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