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KLEPPNER`S ADVERTISING PROCEDURE

Lane, W Ronald

KLEPPNER`S ADVERTISING PROCEDURE - 16th - New Delhi Pearson Pub. 2009 - 782p.

1. The Place of Advertising
2. Planning the Advertising
3. Managing the Advertising
4. Media
5. Creating the Advertising
6. Other Environment of Advertising

ISBN: 9788131719558

Subjects--Topical Terms:
KLEPPNER`S ADVERTISING PROCEDURE

Dewey Class. No.: 659.1 LAN-A

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