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INTERNATIONAL MARKETING AND EXPORT MANAGEMENT

By: Contributor(s): Material type: TextTextPublication details: Pearson 2009 New DelhiEdition: 5thISBN:
  • 9788131791189
Subject(s): DDC classification:
  • 658.84 ALB-I
Online resources:
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Reference Book Reference Book Amity Central Library ABS Reference 658.84 ALB-I (Browse shelf(Opens below)) Not For Loan 13147
Books Books Amity Central Library ABS 658.84 ALB-I (Browse shelf(Opens below)) Available 13148
Books Books Amity Central Library ABS 658.84 ALB-I (Browse shelf(Opens below)) Available 13149
Books Books Amity Central Library ABS 658.84 ALB-I (Browse shelf(Opens below)) Available 13150
Books Books Amity Central Library ABS 658.84 ALB-I (Browse shelf(Opens below)) Available 13151

International Marketing and Exporting
Bases of International Marketing
The International Environment: Culture, Economic and Competition
The International Environment: Government, Political and Legal forces
Export Market Selection: Definition and Strategies
Information for International Market(ing) Decisions
Market Entry Strategies
Export Entry Modes
Non-export Entry Modes
Product Decisions
Pricing Decisions
Financing and Methods of Payment
Promotion and Marketing Communication
Handling Export Orders and Supply Chain Management
Organization of International Marketing Activities

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