Normal view MARC view ISBD view

INTERNATIONAL MARKETING AND EXPORT MANAGEMENT

Albaum, Gerald

INTERNATIONAL MARKETING AND EXPORT MANAGEMENT - 5th - New Delhi Pearson 2009

International Marketing and Exporting
Bases of International Marketing
The International Environment: Culture, Economic and Competition
The International Environment: Government, Political and Legal forces
Export Market Selection: Definition and Strategies
Information for International Market(ing) Decisions
Market Entry Strategies
Export Entry Modes
Non-export Entry Modes
Product Decisions
Pricing Decisions
Financing and Methods of Payment
Promotion and Marketing Communication
Handling Export Orders and Supply Chain Management
Organization of International Marketing Activities

ISBN: 9788131791189

Subjects--Topical Terms:
INTERNATIONAL MARKETING AND EXPORT MANAGEMENT

Dewey Class. No.: 658.84 ALB-I

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)