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Reference Book
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Amity Central Library ABS | Reference | 658.84 ALB-I (Browse shelf(Opens below)) | Not For Loan | 13147 | ||
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Amity Central Library ABS | 658.84 ALB-I (Browse shelf(Opens below)) | Available | 13148 | |||
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Amity Central Library ABS | 658.84 ALB-I (Browse shelf(Opens below)) | Available | 13149 | |||
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Amity Central Library ABS | 658.84 ALB-I (Browse shelf(Opens below)) | Available | 13150 | |||
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Amity Central Library ABS | 658.84 ALB-I (Browse shelf(Opens below)) | Available | 13151 |
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| 658.8342 SRI-C Consumer Behaviour : In Indian Context | 658.8343 BRA-A;Vol-VI The Art of Marketing : Integrated Marketing Communications Vol-VI | 658.8343 YAD-A;Vol-III The Art of Marketing : Creative Marketing Communications Vol-III | 658.84 ALB-I INTERNATIONAL MARKETING AND EXPORT MANAGEMENT | 658.84 BAL-E Export Management | 658.84 CZI-I International Marketing | 658.84 DOO-I International Marketing Strategy |
International Marketing and Exporting
Bases of International Marketing
The International Environment: Culture, Economic and Competition
The International Environment: Government, Political and Legal forces
Export Market Selection: Definition and Strategies
Information for International Market(ing) Decisions
Market Entry Strategies
Export Entry Modes
Non-export Entry Modes
Product Decisions
Pricing Decisions
Financing and Methods of Payment
Promotion and Marketing Communication
Handling Export Orders and Supply Chain Management
Organization of International Marketing Activities
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