Text| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Reference Book
|
Amity Central Library ABS | Reference | 658.827 SEN-B (Browse shelf(Opens below)) | Not for loan | 1303ABS | ||
Books
|
Amity Central Library ABS | 658.827 SEN-B (Browse shelf(Opens below)) | Available | 1304ABS |
1. Brand Positioning : Definitions and Illustration
2. Of What Stuff is it made
3. Positioning is Rooted in Product Features or is it
4. The Pursuit of Differential Advantage
5. Symbols by which we live and buy
6. Positioning Successes
7. A fresh Look at advertising Objectives
8. Other Authors, other Approaches
9. How Agencies View Positioning
10. Stretch Your Brand but Watch its Limits
11. Reading Minds
12. The Fountainhead Decision
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