Brand Positioning
Subroto, Sengupta
Brand Positioning - New Delhi TMH 1999 - 299p.
1. Brand Positioning : Definitions and Illustration
2. Of What Stuff is it made
3. Positioning is Rooted in Product Features or is it
4. The Pursuit of Differential Advantage
5. Symbols by which we live and buy
6. Positioning Successes
7. A fresh Look at advertising Objectives
8. Other Authors, other Approaches
9. How Agencies View Positioning
10. Stretch Your Brand but Watch its Limits
11. Reading Minds
12. The Fountainhead Decision
0074624016
658.827SEN-B
Brand Positioning - New Delhi TMH 1999 - 299p.
1. Brand Positioning : Definitions and Illustration
2. Of What Stuff is it made
3. Positioning is Rooted in Product Features or is it
4. The Pursuit of Differential Advantage
5. Symbols by which we live and buy
6. Positioning Successes
7. A fresh Look at advertising Objectives
8. Other Authors, other Approaches
9. How Agencies View Positioning
10. Stretch Your Brand but Watch its Limits
11. Reading Minds
12. The Fountainhead Decision
0074624016
658.827SEN-B