Brand Positioning (Record no. 1505)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00999nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201013112314.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s1999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0074624016 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827SEN-B |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Subroto, Sengupta |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Positioning |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | TMH |
| Date of publication, distribution, etc | 1999 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 299p. |
| 500 ## - GENERAL NOTE | |
| General note | 1. Brand Positioning : Definitions and Illustration<br/>2. Of What Stuff is it made<br/>3. Positioning is Rooted in Product Features or is it<br/>4. The Pursuit of Differential Advantage<br/>5. Symbols by which we live and buy<br/>6. Positioning Successes<br/>7. A fresh Look at advertising Objectives<br/>8. Other Authors, other Approaches<br/>9. How Agencies View Positioning<br/>10. Stretch Your Brand but Watch its Limits<br/>11. Reading Minds<br/>12. The Fountainhead Decision<br/> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Subroto, Sengupta |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www.google.co.in/books/edition/Brand_Positioning/c40iBAAAQBAJ?hl=en&gbpv=1&dq=brand+positioning&printsec=frontcover">https://www.google.co.in/books/edition/Brand_Positioning/c40iBAAAQBAJ?hl=en&gbpv=1&dq=brand+positioning&printsec=frontcover</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference | Amity Central Library | Amity Central Library | ABS | 06/06/2011 | 190.00 | 658.827 SEN-B | 1303ABS | 23/08/2014 | 06/06/2011 | Reference Book | ||||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ABS | 06/06/2011 | 190.00 | 2 | 658.827 SEN-B | 1304ABS | 27/05/2024 | 06/06/2011 | Books | 15/05/2024 |