ADVERTISING MANAGEMENT

By:

Batra, Rajeev

Material type: Text

TextPublication details: Pearson Pub. 2009 New DelhiEdition: 5thISBN:

9788177588507

Subject(s):

Advertising Management
1.The Field of advertising Management 2. Advertising Planning and Decision making 3. Integrated marketing Communications 4. Setting Goals and objective 5. How advertising Works ; Some Research result 6. Segmentation and Positioning 7. attention and Comprehension 8. Understanding benefit Attitudes

DDC classification:

659.1 BAT-A

Online resources:

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Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Books	Amity Central Library ABS		659.1 BAT-A (Browse shelf(Opens below))	Link to resource	Available		3521ABS
Reference Book	Amity Central Library ASCO	Reference	659.1 BAT-A (Browse shelf(Opens below))	Link to resource	Not For Loan		12644
Books	Amity Central Library ASCO		659.1 BAT-A (Browse shelf(Opens below))	Link to resource	Available		12645
Books	Amity Central Library ASCO		659.1 BAT-A (Browse shelf(Opens below))	Link to resource	Checked out	12/02/2020	12646
Books	Amity Central Library ASCO		659.1 BAT-A (Browse shelf(Opens below))	Link to resource	Available		12647
Books	Amity Central Library ASCO		659.1 BAT-A (Browse shelf(Opens below))	Link to resource	Available		12648

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1.The Field of advertising Management
2. Advertising Planning and Decision making
3. Integrated marketing Communications
4. Setting Goals and objective
5. How advertising Works ; Some Research result
6. Segmentation and Positioning
7. attention and Comprehension
8. Understanding benefit Attitudes

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