ADVERTISING MANAGEMENT
Batra, Rajeev
ADVERTISING MANAGEMENT - 5th - New Delhi Pearson Pub. 2009
1.The Field of advertising Management
2. Advertising Planning and Decision making
3. Integrated marketing Communications
4. Setting Goals and objective
5. How advertising Works ; Some Research result
6. Segmentation and Positioning
7. attention and Comprehension
8. Understanding benefit Attitudes
9788177588507
Advertising Management
1.The Field of advertising Management 2. Advertising Planning and Decision making 3. Integrated marketing Communications 4. Setting Goals and objective 5. How advertising Works ; Some Research result 6. Segmentation and Positioning 7. attention and Comprehension 8. Understanding benefit Attitudes
659.1 BAT-A
ADVERTISING MANAGEMENT - 5th - New Delhi Pearson Pub. 2009
1.The Field of advertising Management
2. Advertising Planning and Decision making
3. Integrated marketing Communications
4. Setting Goals and objective
5. How advertising Works ; Some Research result
6. Segmentation and Positioning
7. attention and Comprehension
8. Understanding benefit Attitudes
9788177588507
Advertising Management
1.The Field of advertising Management 2. Advertising Planning and Decision making 3. Integrated marketing Communications 4. Setting Goals and objective 5. How advertising Works ; Some Research result 6. Segmentation and Positioning 7. attention and Comprehension 8. Understanding benefit Attitudes
659.1 BAT-A