ADVERTISING MANAGEMENT (Record no. 1307)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01204nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201027135851.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2009 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788177588507 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 BAT-A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson Pub. |
| Date of publication, distribution, etc | 2009 |
| Place of publication, distribution, etc | New Delhi |
| 500 ## - GENERAL NOTE | |
| General note | 1.The Field of advertising Management<br/>2. Advertising Planning and Decision making<br/>3. Integrated marketing Communications<br/>4. Setting Goals and objective<br/>5. How advertising Works ; Some Research result<br/>6. Segmentation and Positioning<br/>7. attention and Comprehension<br/>8. Understanding benefit Attitudes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising Management |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | 1.The Field of advertising Management 2. Advertising Planning and Decision making 3. Integrated marketing Communications 4. Setting Goals and objective 5. How advertising Works ; Some Research result 6. Segmentation and Positioning 7. attention and Comprehension 8. Understanding benefit Attitudes |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www.google.co.in/books/edition/Advertising_Management/trqPlpLpjyAC?hl=en&gbpv=1&dq=advertising+management+by+batra&printsec=frontcover">https://www.google.co.in/books/edition/Advertising_Management/trqPlpLpjyAC?hl=en&gbpv=1&dq=advertising+management+by+batra&printsec=frontcover</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 7 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type | Date checked out | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | ASCO | 31/03/2011 | 310.00 | 659.1 BAT-A | 12644 | 23/08/2014 | https://epgp.inflibnet.ac.in/Home/Download | 31/03/2011 | Reference Book | ||||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ASCO | 31/03/2011 | 310.00 | 2 | 659.1 BAT-A | 12645 | 22/06/2022 | https://epgp.inflibnet.ac.in/Home/Download | 31/03/2011 | Books | 02/06/2022 | ||||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ASCO | 31/03/2011 | 310.00 | 4 | 659.1 BAT-A | 12646 | 13/01/2020 | https://epgp.inflibnet.ac.in/Home/Download | 31/03/2011 | Books | 13/01/2020 | 12/02/2020 | |||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ASCO | 31/03/2011 | 310.00 | 4 | 659.1 BAT-A | 12647 | 28/03/2022 | https://epgp.inflibnet.ac.in/Home/Download | 31/03/2011 | Books | 14/03/2022 | ||||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ASCO | 31/03/2011 | 310.00 | 5 | 659.1 BAT-A | 12648 | 12/04/2022 | https://epgp.inflibnet.ac.in/Home/Download | 31/03/2011 | Books | 31/03/2022 | ||||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ABS | 24/05/2013 | 250.00 | 1 | 659.1 BAT-A | 3521ABS | 04/12/2019 | https://epgp.inflibnet.ac.in/Home/Download | 24/05/2013 | Books | 13/11/2019 |