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Online Marketing : A Customer LED Approach

By: Material type: TextTextPublication details: Oxford 2009 New DelhiISBN:
  • 9780199239009
Subject(s): DDC classification:
  • 658.872 GAY-O
Online resources:
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Item type Current library Collection Call number URL Status Date due Barcode
Reference Book Reference Book Amity Central Library ACC Reference 658.872 GAY-O (Browse shelf(Opens below)) Link to resource Not For Loan 9750
Books Books Amity Central Library ACC 658.872 GAY-O (Browse shelf(Opens below)) Link to resource Available 9751
Books Books Amity Central Library ACC 658.872 GAY-O (Browse shelf(Opens below)) Link to resource Available 9752
Books Books Amity Central Library ACC 658.872 GAY-O (Browse shelf(Opens below)) Link to resource Available 9753
Books Books Amity Central Library ACC 658.872 GAY-O (Browse shelf(Opens below)) Link to resource Available 9754

Principles and Drivers of the New Marketing Environment
Strategy and Models for the Virtual World
Online Marketing Planning Issues
Online Marketing Research - Principles and Practice
Online Buyer Behaviour
Positioning for Traffic and Profit. Search Engine Optimisation
Permission and Personalisation Online
Website Development - Design and Content
The Online Product
Pricing Issues on the Web
Online Communication Tools
Online Distributuion and Procurement
Online Marketing Legal Issues

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