Online Marketing : A Customer LED Approach (Record no. 11748)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01168nam a2200181Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191111123908.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2009 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199239009 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 GAY-O |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | GAY, Richard |
| 245 ## - TITLE STATEMENT | |
| Title | Online Marketing : A Customer LED Approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Oxford |
| Date of publication, distribution, etc | 2009 |
| Place of publication, distribution, etc | New Delhi |
| 500 ## - GENERAL NOTE | |
| General note | Principles and Drivers of the New Marketing Environment<br/>Strategy and Models for the Virtual World<br/>Online Marketing Planning Issues<br/>Online Marketing Research - Principles and Practice<br/>Online Buyer Behaviour<br/>Positioning for Traffic and Profit. Search Engine Optimisation<br/>Permission and Personalisation Online<br/>Website Development - Design and Content<br/>The Online Product<br/>Pricing Issues on the Web<br/>Online Communication Tools<br/>Online Distributuion and Procurement<br/>Online Marketing Legal Issues |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Online Marketing a Customer LED |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.co.in/books?id=wLipF4vctU4C&printsec=frontcover&dq=online+marketing+by+richard+gay&hl=en&sa=X&ved=0ahUKEwj995WUxuHlAhUQiHAKHckZBN8Q6AEIKDAA#v=onepage&q=online%20marketing%20by%20richard%20gay&f=false">https://books.google.co.in/books?id=wLipF4vctU4C&printsec=frontcover&dq=online+marketing+by+richard+gay&hl=en&sa=X&ved=0ahUKEwj995WUxuHlAhUQiHAKHckZBN8Q6AEIKDAA#v=onepage&q=online%20marketing%20by%20richard%20gay&f=false</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | ACC | 21/03/2011 | 263.35 | 658.872 GAY-O | 9750 | 11/11/2019 | https://epgp.inflibnet.ac.in/Home/Download | 21/03/2011 | Reference Book | |||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ACC | 21/03/2011 | 263.35 | 1 | 658.872 GAY-O | 9751 | 15/01/2019 | https://epgp.inflibnet.ac.in/Home/Download | 21/03/2011 | Books | 05/02/2018 | |||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ACC | 21/03/2011 | 263.35 | 2 | 658.872 GAY-O | 9752 | 09/01/2017 | https://epgp.inflibnet.ac.in/Home/Download | 21/03/2011 | Books | 04/01/2017 | |||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ACC | 21/03/2011 | 263.35 | 658.872 GAY-O | 9753 | 23/08/2014 | https://epgp.inflibnet.ac.in/Home/Download | 21/03/2011 | Books | |||||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ACC | 21/03/2011 | 263.35 | 1 | 658.872 GAY-O | 9754 | 31/10/2018 | https://epgp.inflibnet.ac.in/Home/Download | 21/03/2011 | Books | 22/10/2018 |