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Online Marketing : A Customer LED Approach

GAY, Richard

Online Marketing : A Customer LED Approach - New Delhi Oxford 2009

Principles and Drivers of the New Marketing Environment
Strategy and Models for the Virtual World
Online Marketing Planning Issues
Online Marketing Research - Principles and Practice
Online Buyer Behaviour
Positioning for Traffic and Profit. Search Engine Optimisation
Permission and Personalisation Online
Website Development - Design and Content
The Online Product
Pricing Issues on the Web
Online Communication Tools
Online Distributuion and Procurement
Online Marketing Legal Issues

ISBN: 9780199239009

Subjects--Topical Terms:
Online Marketing a Customer LED

Dewey Class. No.: 658.872 GAY-O

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