Modern Marketing: Principles and Practices
Material type:
TextEdition: 4thISBN: - 9788121916974
- 658.8 PIL-M
| Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | |
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Reference Book
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Amity Central Library ABS | Reference | 658.8 PIL-M (Browse shelf(Opens below)) | Link to resource | Not For Loan | 8487 |
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| 658.8 PAR-M Marketing : Key to Business Success Today | 658.8 PEP-E Enterprise one to one : tools for competing in the interactive age | 658.8 PER-B Basic Marketing : A Global Managerial Approach | 658.8 PIL-M Modern Marketing: Principles and Practices | 658.8 PRI-M Marketing: Concept and Strategies | 658.8 RAM-S Services Management | 658.8 RAO-S Services Marketing |
Table of Contents:
• Market And Marketing
• Modern Marketing Concept
• Marketing System, Marketing Mix, Marketing Function
• Buying, Assembling And Selling
• Transportation
• Storage And Warehouses
• Standardization And Grading
• Marketing Finance
• Marketing Risk
• Marketing Information And Research
• Marketing Management
• Marketing Strategy And Planning
• Marketing Environment
• Market Segmentation
• Market Targeting And Positioning
• Product Planning
• Managing The Product Development
• Pricing Strategy
• Product Related Strategy
• Consumer Behavior
• The Indian Consumers
• Consumerism
• Law Relating To Sale Of Goods
• The Promotional Programmer
• Sales Promotion
• Advertising
• Personal Selling
• Sales Organisation
• Sales Force Management
• Control Of Sales Force
• Sales Forecast
• Remuneration To Salesmen
• Channels Of Distribution-I
• Channels Of Distribution-Ii
• Marketing Of Consumer Goods
• Marketing Of Industrial Goods
• Marketing Of Securities
• Marketing Of Agricultural Goods
• The Marketing Of Services
• Regulated Markets
• Organised Markets
• Cooperative Marketing
• Marketing Control
• International Marketing
• Rural Marketing
• Marketing And Society
• E-Business
• Total Quality Management
• Recent Trend In Marketing.
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