Modern Marketing: Principles and Practices (Record no. 11031)

MARC details
000 -LEADER
fixed length control field 01992nam a2200181Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191030163403.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140801s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788121916974
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 PIL-M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name PILLAI, R S N
245 ## - TITLE STATEMENT
Title Modern Marketing: Principles and Practices
250 ## - EDITION STATEMENT
Edition statement 4th
500 ## - GENERAL NOTE
General note Table of Contents:<br/>• Market And Marketing<br/><br/>• Modern Marketing Concept<br/><br/>• Marketing System, Marketing Mix, Marketing Function<br/><br/>• Buying, Assembling And Selling<br/><br/>• Transportation<br/><br/>• Storage And Warehouses<br/><br/>• Standardization And Grading<br/><br/>• Marketing Finance<br/><br/>• Marketing Risk<br/><br/>• Marketing Information And Research<br/><br/>• Marketing Management<br/><br/>• Marketing Strategy And Planning<br/><br/>• Marketing Environment<br/><br/>• Market Segmentation<br/><br/>• Market Targeting And Positioning<br/><br/>• Product Planning<br/><br/>• Managing The Product Development<br/><br/>• Pricing Strategy<br/><br/>• Product Related Strategy<br/><br/>• Consumer Behavior<br/><br/>• The Indian Consumers<br/><br/>• Consumerism<br/><br/>• Law Relating To Sale Of Goods<br/><br/>• The Promotional Programmer<br/><br/>• Sales Promotion<br/><br/>• Advertising<br/><br/>• Personal Selling<br/><br/>• Sales Organisation<br/><br/>• Sales Force Management<br/><br/>• Control Of Sales Force<br/><br/>• Sales Forecast<br/><br/>• Remuneration To Salesmen<br/><br/>• Channels Of Distribution-I<br/><br/>• Channels Of Distribution-Ii<br/><br/>• Marketing Of Consumer Goods<br/><br/>• Marketing Of Industrial Goods<br/><br/>• Marketing Of Securities<br/><br/>• Marketing Of Agricultural Goods<br/><br/>• The Marketing Of Services<br/><br/>• Regulated Markets<br/><br/>• Organised Markets<br/><br/>• Cooperative Marketing<br/><br/>• Marketing Control<br/><br/>• International Marketing<br/><br/>• Rural Marketing<br/><br/>• Marketing And Society<br/><br/>• E-Business<br/><br/>• Total Quality Management<br/><br/>• Recent Trend In Marketing.<br/><br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term General management,Market,Transport
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://www.kopykitab.com/Marketing-Management-by-R-S-N-Pillai">https://www.kopykitab.com/Marketing-Management-by-R-S-N-Pillai</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Uniform Resource Identifier Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Reference Amity Central Library Amity Central Library ABS 30/10/2019 275   658.8 PIL-M 8487 23/08/2014 https://www.kopykitab.com/Marketing-Management-by-R-S-N-Pillai 24/03/2011 Reference Book
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