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PILLAI, R S N

Modern Marketing: Principles and Practices - 4th

Table of Contents:
• Market And Marketing

• Modern Marketing Concept

• Marketing System, Marketing Mix, Marketing Function

• Buying, Assembling And Selling

• Transportation

• Storage And Warehouses

• Standardization And Grading

• Marketing Finance

• Marketing Risk

• Marketing Information And Research

• Marketing Management

• Marketing Strategy And Planning

• Marketing Environment

• Market Segmentation

• Market Targeting And Positioning

• Product Planning

• Managing The Product Development

• Pricing Strategy

• Product Related Strategy

• Consumer Behavior

• The Indian Consumers

• Consumerism

• Law Relating To Sale Of Goods

• The Promotional Programmer

• Sales Promotion

• Advertising

• Personal Selling

• Sales Organisation

• Sales Force Management

• Control Of Sales Force

• Sales Forecast

• Remuneration To Salesmen

• Channels Of Distribution-I

• Channels Of Distribution-Ii

• Marketing Of Consumer Goods

• Marketing Of Industrial Goods

• Marketing Of Securities

• Marketing Of Agricultural Goods

• The Marketing Of Services

• Regulated Markets

• Organised Markets

• Cooperative Marketing

• Marketing Control

• International Marketing

• Rural Marketing

• Marketing And Society

• E-Business

• Total Quality Management

• Recent Trend In Marketing.



ISBN: 9788121916974

Subjects--Topical Terms:

Dewey Class. No.: 658.8 PIL-M