The Brand Mindset

By:

Knapp,Duane E

Material type: Text

TextPublication details: TMH 2003Edition: 1stISBN:

9780070532854

Subject(s):

The BrandPromise,The Brand Blueprint,Brand Culturalization

DDC classification:

658.827 KNA-T

Online resources:

Click here to access online

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Reference Book	Amity Central Library General Books	Reference	658.827 KNA-T (Browse shelf(Opens below))	Link to resource	Not For Loan		7585ABS

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Previous	658.8120954 PAL-H How to Read	658.82 GER-G Getting it right the second time	658.827 KAP-B Brand switch	658.827 KNA-T The Brand Mindset	658.827 RIE-I The 22 immutable laws of branding	658.84 FRA-E The essential secrets of effective direct mail	658.84 SAW-S The seven steps to nirvana : strategic insights into e-business transformation	Next

1-The BrandMindset
2-An Introduction to the BrandStrategy Doctrine Process
3-The Brand Assessment
4-The BrandPromise
5-The Brand Blueprint
6-Brand Culturalization
7-Creating Brand Advantage
6-brandstrategycom

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