The Brand Mindset (Record no. 10371)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00766nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191014153249.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2003 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070532854 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 KNA-T |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Knapp,Duane E. |
| 245 #4 - TITLE STATEMENT | |
| Title | The Brand Mindset |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | TMH |
| Date of publication, distribution, etc | 2003 |
| 500 ## - GENERAL NOTE | |
| General note | 1-The BrandMindset<br/>2-An Introduction to the BrandStrategy Doctrine Process<br/>3-The Brand Assessment<br/>4-The BrandPromise<br/>5-The Brand Blueprint<br/>6-Brand Culturalization<br/>7-Creating Brand Advantage<br/>6-brandstrategycom<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | The BrandPromise,The Brand Blueprint,Brand Culturalization |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.co.in/books?id=INLccrxNWJgC&dq=The+Brand+Mindset&source=gbs_navlinks_s">https://books.google.co.in/books?id=INLccrxNWJgC&dq=The+Brand+Mindset&source=gbs_navlinks_s</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | General Books | 31/05/2011 | 250.00 | 658.827 KNA-T | 7585ABS | 23/08/2014 | https://epgp.inflibnet.ac.in/ | 31/05/2011 | Reference Book |