The Brand Mindset
Knapp,Duane E.
The Brand Mindset - 1st - TMH 2003
1-The BrandMindset
2-An Introduction to the BrandStrategy Doctrine Process
3-The Brand Assessment
4-The BrandPromise
5-The Brand Blueprint
6-Brand Culturalization
7-Creating Brand Advantage
6-brandstrategycom
9780070532854
The BrandPromise,The Brand Blueprint,Brand Culturalization
658.827 KNA-T
The Brand Mindset - 1st - TMH 2003
1-The BrandMindset
2-An Introduction to the BrandStrategy Doctrine Process
3-The Brand Assessment
4-The BrandPromise
5-The Brand Blueprint
6-Brand Culturalization
7-Creating Brand Advantage
6-brandstrategycom
9780070532854
The BrandPromise,The Brand Blueprint,Brand Culturalization
658.827 KNA-T