Business Analytics : An Application Focus

By:

Rao, Purba Halady

Material type: Text

TextPublication details: Delhi PHI Learning P. Ltd. 2024Edition: 1st edDescription: 238pISBN:

9788120348196

Subject(s):

Business Analytics : An Application Focus

DDC classification:

658.403 RAO-B

Contents:

1. Gap Analysis 2. Factor Analysis 3. Concepts of Cluster Analysis 4. Linear Discriminant Analysis 5. Logistics Regression 6. Predictive Modelling and RFM Analysis 7. Decision Tree Approach with CHAID 8. Structural Equation Modelling 9. Conjoint Analysis Case Study I Medical Treatment Case Study II Brand Loyalty of Sport Drinks in Italian Market Case Study III Conjoint Analysis Application on Credit Card Industry Index

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Reference Book	Amity Central Library ABS	658.403 RAO-B (Browse shelf(Opens below))	Not for loan	Business Analytics : an Application Focus		33323
Books	Amity Central Library ABS	658.403 RAO-B (Browse shelf(Opens below))	Available	Business Analytics : an Application Focus		33324

Business Analytics : An Application Focus

1. Gap Analysis
2. Factor Analysis
3. Concepts of Cluster Analysis
4. Linear Discriminant Analysis
5. Logistics Regression
6. Predictive Modelling and RFM Analysis
7. Decision Tree Approach with CHAID
8. Structural Equation Modelling
9. Conjoint Analysis
Case Study I Medical Treatment
Case Study II Brand Loyalty of Sport Drinks in Italian Market
Case Study III Conjoint Analysis Application on Credit Card Industry
Index

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