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Business Analytics : An Application Focus

Rao, Purba Halady

Business Analytics : An Application Focus - 1st ed. - Delhi PHI Learning P. Ltd. 2024 - 238p.

Business Analytics : An Application Focus

1. Gap Analysis
2. Factor Analysis
3. Concepts of Cluster Analysis
4. Linear Discriminant Analysis
5. Logistics Regression
6. Predictive Modelling and RFM Analysis
7. Decision Tree Approach with CHAID
8. Structural Equation Modelling
9. Conjoint Analysis
Case Study I Medical Treatment
Case Study II Brand Loyalty of Sport Drinks in Italian Market
Case Study III Conjoint Analysis Application on Credit Card Industry
Index

ISBN: 9788120348196

Subjects--Topical Terms:
Business Analytics : An Application Focus

Dewey Class. No.: 658.403 / RAO-B

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