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1.
Advertising Management : With integrated Brand Promotion by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning 2009
Availability: Items available for reference: Amity Central Library: Not For Loan (1)Call number: 659.19 OGU-A.

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2.
Integrated Advertising, Promotion, and Marketing Communications by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2006
Availability: Items available for reference: Amity Central Library: Not For Loan (1)Call number: 659.1 CLO-I.

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3.
Advertising Media planning by
Edition: 1st
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi PHI Pub. 2007
Online resources:
Availability: Items available for reference: Amity Central Library: Not For Loan (1)Call number: 659.111 KEL-A.

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