STRATEGIC MARKETING : MAKING DECISIONS FOR STRATEGIC

By:

SAHAF, MUSADIQ A

Contributor(s):

Musadiz A SAHAF

Material type: Text

TextPublication details: JAICO PUB HOUSE 2008Edition: 1stISBN:

9788120334335

Subject(s):

FUNDAMENTALS FOR STRATEGIC MARKETING,CUSTOMERS, MARKETS, AND COMPETITION

DDC classification:

658.802 SAH-S

Online resources:

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Barcode
Reference Book	Amity Central Library ABS	Reference	658.802 SAH-S (Browse shelf(Opens below))	Link to resource	Not For Loan	12228
Books	Amity Central Library ABS	Text Book	658.802 SAH-S (Browse shelf(Opens below))	Link to resource	Available	12229
Books	Amity Central Library ABS	Text Book	658.802 SAH-S (Browse shelf(Opens below))	Link to resource	Available	12230
Books	Amity Central Library ABS	Text Book	658.802 SAH-S (Browse shelf(Opens below))	Link to resource	Available	12231
Books	Amity Central Library ABS	Text Book	658.802 SAH-S (Browse shelf(Opens below))	Link to resource	Available	12232

Part I: FUNDAMENTALS FOR STRATEGIC MARKETING
1. Nature and Principles of Strategic Marketing
2. Strategic Marketing Framework
3. The Marketing Environment
4. Assessing Corporate Resources and Capabilities
Part II: CUSTOMERS, MARKETS, AND COMPETITION
5. Analyzing Consumer Behaviour
6. Competitor Analysis and Competitive Position
7. Competing through Customer Relationships and Superior Service
8. Market, Targeting and Positioning
9. Competitive Marketing Strategies
Part III: ANALYSIS FOR STRATEGIC MARKETING
10. Information for Marketing Decision-making
11. Forecasting the Market Opportunities
Part IV: MARKETING DECISION-MAKING
12. Product and New Product Strategies
13. Service Marketing Strategies
14. Distribution Strategy and Channel Management
15. Communication Strategies
16. Personal Selling and Sales Promotion
17. Pricing Policies and Strategies
18. Global Marketing Strategies
Part V: STRATEGIC IMPLEMENTATION AND CONTROL
19. Implementing and Controlling Marketing Strategies
20. Internal Marketing: A Tool for Implementation
Appendix A: Studying Marketing Through Case:
A Guideline to the Student
Appendix B: Marketing: A Career Option
Glossary • References • Index

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