STRATEGIC MARKETING : MAKING DECISIONS FOR STRATEGIC (Record no. 1114)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02037nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191017144610.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2008 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120334335 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 SAH-S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SAHAF, MUSADIQ A |
| 245 ## - TITLE STATEMENT | |
| Title | STRATEGIC MARKETING : MAKING DECISIONS FOR STRATEGIC |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | JAICO PUB HOUSE |
| Date of publication, distribution, etc | 2008 |
| 500 ## - GENERAL NOTE | |
| General note | Part I: FUNDAMENTALS FOR STRATEGIC MARKETING<br/>1. Nature and Principles of Strategic Marketing<br/>2. Strategic Marketing Framework<br/>3. The Marketing Environment<br/>4. Assessing Corporate Resources and Capabilities<br/>Part II: CUSTOMERS, MARKETS, AND COMPETITION<br/>5. Analyzing Consumer Behaviour<br/>6. Competitor Analysis and Competitive Position<br/>7. Competing through Customer Relationships and Superior Service<br/>8. Market, Targeting and Positioning<br/>9. Competitive Marketing Strategies<br/>Part III: ANALYSIS FOR STRATEGIC MARKETING<br/>10. Information for Marketing Decision-making<br/>11. Forecasting the Market Opportunities<br/>Part IV: MARKETING DECISION-MAKING<br/>12. Product and New Product Strategies<br/>13. Service Marketing Strategies<br/>14. Distribution Strategy and Channel Management<br/>15. Communication Strategies<br/>16. Personal Selling and Sales Promotion<br/>17. Pricing Policies and Strategies<br/>18. Global Marketing Strategies<br/>Part V: STRATEGIC IMPLEMENTATION AND CONTROL<br/>19. Implementing and Controlling Marketing Strategies<br/>20. Internal Marketing: A Tool for Implementation<br/>Appendix A: Studying Marketing Through Case:<br/>A Guideline to the Student<br/>Appendix B: Marketing: A Career Option<br/>Glossary • References • Index<br/><br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | FUNDAMENTALS FOR STRATEGIC MARKETING,CUSTOMERS, MARKETS, AND COMPETITION |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Musadiz A SAHAF |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.co.in/books?id=wbaoDwAAQBAJ&printsec=frontcover&dq=STRATEGIC+MARKETING+:+MAKING+DECISIONS+FOR+STRATEGIC&hl=en&sa=X&ved=0ahUKEwi_qpKc9KLlAhUcinAKHWuPDQ0Q6AEILTAB#v=onepage&q=STRATEGIC%20MARKETING%20%3A%20MAKING%20DECISIONS%20FOR%20STRATEGIC&f=false">https://books.google.co.in/books?id=wbaoDwAAQBAJ&printsec=frontcover&dq=STRATEGIC+MARKETING+:+MAKING+DECISIONS+FOR+STRATEGIC&hl=en&sa=X&ved=0ahUKEwi_qpKc9KLlAhUcinAKHWuPDQ0Q6AEILTAB#v=onepage&q=STRATEGIC%20MARKETING%20%3A%20MAKING%20DECISIONS%20FOR%20STRATEGIC&f=false</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | ABS | 29/03/2011 | 234.38 | 658.802 SAH-S | 12228 | 23/08/2014 | https://epgp.inflibnet.ac.in | 29/03/2011 | Reference Book | ||||
| Dewey Decimal Classification | Text Book | Amity Central Library | Amity Central Library | ABS | 29/03/2011 | 234.38 | 658.802 SAH-S | 12229 | 23/08/2014 | https://epgp.inflibnet.ac.in | 29/03/2011 | Books | |||||
| Dewey Decimal Classification | Text Book | Amity Central Library | Amity Central Library | ABS | 29/03/2011 | 234.38 | 658.802 SAH-S | 12230 | 23/08/2014 | https://epgp.inflibnet.ac.in | 29/03/2011 | Books | |||||
| Dewey Decimal Classification | Text Book | Amity Central Library | Amity Central Library | ABS | 29/03/2011 | 234.38 | 658.802 SAH-S | 12231 | 23/08/2014 | https://epgp.inflibnet.ac.in | 29/03/2011 | Books | |||||
| Dewey Decimal Classification | Text Book | Amity Central Library | Amity Central Library | ABS | 29/03/2011 | 234.38 | 658.802 SAH-S | 12232 | 23/08/2014 | https://epgp.inflibnet.ac.in | 29/03/2011 | Books |