Effective Business Communication

Chapter 1: Effective Communications in Business
Chapter 2: The 7 C's of Effective Communication

PART II: BUSINESS COMMUNICATION IN CONTEXT

Chapter 3: Business Communication and the Global Context
Chapter 4: Business Communication and the Ethical Context
Chapter 5: Business Communication and the Technology Context

PART III: MESSAGE DESIGN

Chapter 6: The Process of Preparing Effective Business Messages
Chapter 7: The Appearance and Design of Business Messages
Chapter 8: Good News and Neutral Messages

PART IV: WRITTEN COMMUNICATION, MAJOR PLANS FOR LETTERS & MEMOS

Chapter 9: Bad News Messages
Chapter 10: Persuasive Written Messages

PART V: WRITTEN COMMUNICATION, REPORTS

Chapter 11: Short Reports
Chapter 12: Long (Formal) Reports
Chapter 13: Proposals

PART VI: STRATEGIES FOR ORAL COMMUNICATION

Chapter 14: Strategies for Successful Speaking and Successful Listening
Chapter 15: Strategies for Successful Informative and Persuasive Speaking
Chapter 16: Strategies for Successful Interpersonal Communication
Chapter 17: Strategies for Successful Business and Group Meetings

PART VII: THE JOB APPLICATION PROCESS

Chapter 18: The Job Application Process--The Written Job Presentation
Chapter 19: The Job Application Process--Interviews and Follow-up