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FCB-ulka Brand Building Advertising

By: Material type: TextTextPublication details: Tata Mcgraw Hill 2001 New DelhiDescription: 212pISBN:
  • 9780074633380
DDC classification:
  • 659.104 PAR-F
Online resources:
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Reference Book Reference Book Amity Central Library General Books Reference 659.104 PAR-F (Browse shelf(Opens below)) Link to resource Not For Loan 7596ABS

1. Brand Building Consumer product advertising
2. Brand Building Consumer Durables Advertising
3. Brand Building Services Advertising
4. Brand Building Corporate Advertising
5. Brand Building Rural Inputs Advertising
6. Advertising Beyond Brands

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