FCB-ulka Brand Building Advertising
Parameswaran, MG
FCB-ulka Brand Building Advertising - New Delhi Tata Mcgraw Hill 2001 - 212p.
1. Brand Building Consumer product advertising
2. Brand Building Consumer Durables Advertising
3. Brand Building Services Advertising
4. Brand Building Corporate Advertising
5. Brand Building Rural Inputs Advertising
6. Advertising Beyond Brands
9780074633380
659.104 PAR-F
FCB-ulka Brand Building Advertising - New Delhi Tata Mcgraw Hill 2001 - 212p.
1. Brand Building Consumer product advertising
2. Brand Building Consumer Durables Advertising
3. Brand Building Services Advertising
4. Brand Building Corporate Advertising
5. Brand Building Rural Inputs Advertising
6. Advertising Beyond Brands
9780074633380
659.104 PAR-F