Managing Customers as Investments

By:

Gupta, Sunil

Contributor(s):

Sunil Gupta

Material type: Text

TextPublication details: Wharton School 2008 New DelhiISBN:

9788131719145

DDC classification:

658.5 GUP-M

Online resources:

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Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Reference Book	Amity Central Library ABS	Reference	658.5 GUP-M (Browse shelf(Opens below))	Link to resource	Not For Loan		5992ABS

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1. Customer are Assets
2. The value of a Customer
3. Customer Based Strategy
4. Customer Based Valuation
5. Customer Based Planning
6. Customer Based Organization

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