Rural Marketing

By:

T.P. Gopalaswamy

Contributor(s):

T.P. Gopalaswamy

Material type: Text

TextPublication details: Vikas Pub. 2008 New DelhiISBN:

9788125930976

DDC classification:

658.800954 GOP-R

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Amity Central Library ABS	658.800954 GOP-R (Browse shelf(Opens below))	Available		5553ABS
Books	Amity Central Library ABS	658.800954 GOP-R (Browse shelf(Opens below))	Available		5767ABS

Introduction
Rural Market Environment
Rural Demand and Rural Market Index
Problems in Rural Marketing
Marketing of Agricultural Inputs
Marketing of Consumables, Durables and Services
Marketing of Agricultural Produce, and Rural and Cottage Industry Products
Role of Financial Institutions in Rural Marketing
Role of Cooperative Institutions in Rural Marketing
Rural Marketing Strategies
Social Marketing and Corporate Social Responsibility
Cases
Bibliography
Index

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