Rural Marketing
T.P. Gopalaswamy
Rural Marketing - New Delhi Vikas Pub. 2008
Introduction
Rural Market Environment
Rural Demand and Rural Market Index
Problems in Rural Marketing
Marketing of Agricultural Inputs
Marketing of Consumables, Durables and Services
Marketing of Agricultural Produce, and Rural and Cottage Industry Products
Role of Financial Institutions in Rural Marketing
Role of Cooperative Institutions in Rural Marketing
Rural Marketing Strategies
Social Marketing and Corporate Social Responsibility
Cases
Bibliography
Index
9788125930976
658.800954 GOP-R
Rural Marketing - New Delhi Vikas Pub. 2008
Introduction
Rural Market Environment
Rural Demand and Rural Market Index
Problems in Rural Marketing
Marketing of Agricultural Inputs
Marketing of Consumables, Durables and Services
Marketing of Agricultural Produce, and Rural and Cottage Industry Products
Role of Financial Institutions in Rural Marketing
Role of Cooperative Institutions in Rural Marketing
Rural Marketing Strategies
Social Marketing and Corporate Social Responsibility
Cases
Bibliography
Index
9788125930976
658.800954 GOP-R