CONSUMER BEHAVIOR

By:

Blackwell, Roger D

Material type: Text

TextPublication details: VIKAS PUB 2003 New DelhiEdition: 9thDescription: 570pISBN:

9789812404008

Subject(s):

1. Introduction to Consumer Behavior 2. Consumer Decision Making 3. Individual Determinants of Consumer Behavior 4. Environmental Influences on Consumer Behavior 5. Influencing Consumer Behavior

DDC classification:

658.8342 BLA-C

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Reference Book	Amity Central Library ABS	Reference	658.8342 BLA-C (Browse shelf(Opens below))	Link to resource	Not For Loan		2784ABS

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Previous	658.83 LUC-M Marketing Research	658.83 MAL-M MARKETING RESEARCH	658.83 PAR-U Understanding consumers : building powerful brands using consumer research	658.8342 BLA-C CONSUMER BEHAVIOR	658.8342 CHU-C Commentary on Consumer Behaviour	658.8342 GUP-C Consumer Behaviour : An Indian Perspective Text & Cases	658.8342 HAW-C Consumer Behavior : Building Marketing Strategy	Next

1. Introduction to Consumer Behavior
2. Consumer Decision Making
3. Individual Determinants of Consumer Behavior
4. Environmental Influences on Consumer Behavior
5. Influencing Consumer Behavior

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