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CONSUMER BEHAVIOR

Blackwell, Roger D

CONSUMER BEHAVIOR - 9th - New Delhi VIKAS PUB 2003 - 570p.

1. Introduction to Consumer Behavior
2. Consumer Decision Making
3. Individual Determinants of Consumer Behavior
4. Environmental Influences on Consumer Behavior
5. Influencing Consumer Behavior

ISBN: 9789812404008

Subjects--Topical Terms:
1. Introduction to Consumer Behavior 2. Consumer Decision Making 3. Individual Determinants of Consumer Behavior 4. Environmental Influences on Consumer Behavior 5. Influencing Consumer Behavior

Dewey Class. No.: 658.8342 BLA-C

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