Consumer Behaviour
Material type:
TextPublication details: New Age International Pub. 2001 New DelhiEdition: 1stDescription: 285pISBN: - 8122413145
- 658.8342 KHA-C
| Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | |
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Reference Book
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Amity Central Library ABS | Reference | 658.8342 KHA-C (Browse shelf(Opens below)) | Link to resource | Not For Loan | 2609ABS |
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| 658.8342 HAW-C Consumer Behavior : Building Marketing Strategy | 658.8342 HAW-C Consumer Behavior : Building Marketing Strategy | 658.8342 KAR-C Consumer Behavior and Managerial Decision Making | 658.8342 KHA-C Consumer Behaviour | 658.8342 MOW-C Consumer Behavior | 658.8342 PAR-U Understanding the consumer : building powerful brands through consumer research | 658.8342 SOL-C Consumer Behaviour |
1. Consumer Behaviour
2. Factors Influencing Consumer Behaviour
3. Models of Consumers Behaviour
4. Concept of Culture
5. Social Stratification
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