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Consumer Behaviour

Khan, Matin

Consumer Behaviour - 1st - New Delhi New Age International Pub. 2001 - 285p.

1. Consumer Behaviour
2. Factors Influencing Consumer Behaviour
3. Models of Consumers Behaviour
4. Concept of Culture
5. Social Stratification

ISBN: 8122413145

Subjects--Topical Terms:
1. Consumer Behaviour 2. Factors Influencing Consumer Behaviour 3. Models of Consumers Behaviour 4. Concept of Culture 5. Social Stratification

Dewey Class. No.: 658.8342 KHA-C

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