Business Analytics : An Application Focus
Material type:
TextPublication details: Delhi PHI Learning P. Ltd. 2024Edition: 1st edDescription: 238pISBN: - 9788120348196
- 658.403 RAO-B
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| 658.403 MAT-B Business Analytics for Decision Making | 658.403 MAT-B Business Analytics for Decision Making | 658.403 RAO-B Business Analytics : An Application Focus | 658.403 RAO-B Business Analytics : An Application Focus | 658.403 SRI-Q Quantitative Techniques for Managerial Decisions | 658.403 SRI-Q Quantitative Techniques for Managerial Decisions | 658.403 WIS-Q Quantitative Methods For Decision Makers |
Business Analytics : An Application Focus
1. Gap Analysis
2. Factor Analysis
3. Concepts of Cluster Analysis
4. Linear Discriminant Analysis
5. Logistics Regression
6. Predictive Modelling and RFM Analysis
7. Decision Tree Approach with CHAID
8. Structural Equation Modelling
9. Conjoint Analysis
Case Study I Medical Treatment
Case Study II Brand Loyalty of Sport Drinks in Italian Market
Case Study III Conjoint Analysis Application on Credit Card Industry
Index
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