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Serious Creativity : How to Be Creative Under Pressure and Turn Ideas into Action

By: Material type: TextTextPublication details: Ebury Digital 2015Edition: 1stDescription: 472pISBN:
  • 9780091939700
Subject(s): DDC classification:
  • 153.35 BON-S
Online resources:
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Item type Current library Collection Call number URL Status Date due Barcode
Reference Book Reference Book Amity Central Library AID Reference 153.35 BON-S (Browse shelf(Opens below)) Link to resource Not For Loan 32424
Books Books Amity Central Library AID Text Book 153.35 BON-S (Browse shelf(Opens below)) Link to resource Available 32425

PART 1 THE NEED FOR CREATIVE THINKING

Take-away Value
The Theoretical Need for Creativity
The Practical Need for Creativity
Information and Creativity
Misperceptions About Creativity
Sources of Creativity
Lateral Thinking
Perception and Processing
Design and Analysis
‘The Uses of Creative Thinking

PART 2 LATERAL THINKING TOOLS AND TECHNIQUES

‘The Six Thinking Hats
The Creative Pause
Focus
Challenge
Alternatives
‘The Concept Fan
Concepts
Provocation
Movement.
Setting Up Provocations
‘The Random Input
Sensitizing Techniques
Application of the Lateral Thinking Techniques
Harvesting
‘The Treatment of Ideas
Formal Output
Group or Individual

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