Service Marketing

By:

Srinivasan, R

Material type: Text

TextPublication details: New Delhi PHI 2010Description: 263pISBN:

9788120336940

DDC classification:

658.8 SRI-S

Online resources:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Amity Central Library DONATED BOOKS	658.8 SRI-S (Browse shelf(Opens below))	Available		1237DON

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Previous	658.8 KOT-P Principles of Marketing	658.8 PRI-P Principles of Marketing	658.8 SHA-S Services Marketing	658.8 SRI-S Service Marketing	658.8 TRO-D Differentiate or Die	658.800954 KAS-R The Rural Marketing Book	658.800954 KAS-R The Rural Marketing	Next

1. Understanding Services

2. Services and Economy of a Country

3. Issues in Marketing of Services

4. Consumer Decision Process and Ethical Issues

5. Service Delivery Process

6. Pricing

7. Services Communication Mix

8. Firm’s Physical Evidence

9. Managing Employees and Consumers

10. Customer Satisfaction and Service Quality

11. Services Failure, Recovery and Customer Retention

12. Hospitality and Tourism Services

13. Financial Services

14. Information Technology Services

15. Health Care Services Marketing

16. Technology Readiness

17. e-Service Quality

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