Service Marketing (Record no. 42097)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01204nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120336940 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 SRI-S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Srinivasan, R |
| 245 ## - TITLE STATEMENT | |
| Title | Service Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | PHI |
| Date of publication, distribution, etc | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 263p. |
| 500 ## - GENERAL NOTE | |
| General note | 1. Understanding Services<br/><br/>2. Services and Economy of a Country<br/><br/>3. Issues in Marketing of Services<br/><br/>4. Consumer Decision Process and Ethical Issues<br/><br/>5. Service Delivery Process<br/><br/>6. Pricing <br/><br/>7. Services Communication Mix<br/><br/>8. Firm’s Physical Evidence<br/><br/>9. Managing Employees and Consumers<br/><br/>10. Customer Satisfaction and Service Quality<br/><br/>11. Services Failure, Recovery and Customer Retention<br/><br/>12. Hospitality and Tourism Services<br/><br/>13. Financial Services<br/><br/>14. Information Technology Services<br/><br/>15. Health Care Services Marketing<br/><br/>16. Technology Readiness<br/><br/>17. e-Service Quality<br/> |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.co.in/books?id=r5hHBQAAQBAJ&printsec=frontcover&dq=services+marketing+by+srinivasan&hl=en&sa=X&ved=0ahUKEwiews7TnPDkAhXFto8KHW4JA_oQ6AEIKDAA#v=onepage&q=services%20marketing%20by%20srinivasan&f=false">https://books.google.co.in/books?id=r5hHBQAAQBAJ&printsec=frontcover&dq=services+marketing+by+srinivasan&hl=en&sa=X&ved=0ahUKEwiews7TnPDkAhXFto8KHW4JA_oQ6AEIKDAA#v=onepage&q=services%20marketing%20by%20srinivasan&f=false</a> |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| Acc. No. | 1237DON |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | DONATED BOOKS | 18/02/2019 | DONATED | 658.8 SRI-S | 1237DON | 18/02/2019 | 18/02/2019 | Books |