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Communication Models

By: Material type: TextTextPublication details: London Prentice Hall 1993Edition: 2ndDescription: 229pISBN:
  • 9780582036505
DDC classification:
  • 302.230228 MCQ-C
Online resources:
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Item type Current library Collection Call number URL Status Date due Barcode
Reference Book Reference Book Amity Central Library ASCO Reference 302.230228 MCQ-C (Browse shelf(Opens below)) Link to resource Not For Loan 27871

1. Introduction
2. Basic Models
3. Personal Influence Diffusion and Short Term Effects of Mass Communication on Individuals
4. Effects of Mass Communication on Culture and Society
5. Audience Centred Model
6. Media Organization Selection and Production
7. Planned Communication
8. New Media and the Information Society
9. International Communication

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