Communication Models
Material type: TextPublication details: London Prentice Hall 1993Edition: 2ndDescription: 229pISBN:- 9780582036505
- 302.230228 MCQ-C
Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Reference Book | Amity Central Library ASCO | Reference | 302.230228 MCQ-C (Browse shelf(Opens below)) | Link to resource | Not For Loan | 27871 |
1. Introduction
2. Basic Models
3. Personal Influence Diffusion and Short Term Effects of Mass Communication on Individuals
4. Effects of Mass Communication on Culture and Society
5. Audience Centred Model
6. Media Organization Selection and Production
7. Planned Communication
8. New Media and the Information Society
9. International Communication
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