Communication Models
Mcquail, Denis
Communication Models - 2nd - London Prentice Hall 1993 - 229p.
1. Introduction
2. Basic Models
3. Personal Influence Diffusion and Short Term Effects of Mass Communication on Individuals
4. Effects of Mass Communication on Culture and Society
5. Audience Centred Model
6. Media Organization Selection and Production
7. Planned Communication
8. New Media and the Information Society
9. International Communication
9780582036505
302.230228 MCQ-C
Communication Models - 2nd - London Prentice Hall 1993 - 229p.
1. Introduction
2. Basic Models
3. Personal Influence Diffusion and Short Term Effects of Mass Communication on Individuals
4. Effects of Mass Communication on Culture and Society
5. Audience Centred Model
6. Media Organization Selection and Production
7. Planned Communication
8. New Media and the Information Society
9. International Communication
9780582036505
302.230228 MCQ-C